Our Team
Cooler was started to give everyone a way to stop climate change. At the intersection of technology, climate pollution, climate policy, and commerce, Cooler turns business and consumer priorities into real change.
Luke Bayas
Co-Founder, Dev Architect
Luke is a hands on software architect passionate about leveraging technology to provide a solution to climate change. He has extensive experience building resilient and extensible distributed systems across varying cloud architectures
Charlie Crystle
CEO
Charlie is a serial entrepreneurwho has built social impact companies for over 25 years. He has a passion for solving big problems with simple, affordable solutions, particularly those that catalyze positive change.
Michel Gelobter
Co-Founder / Board Member
Michel has footprinted everything Walmart, the General Services Administration, and eBay sell, several times over. Before that, he helped write the climate laws in California and over a dozen other states, wrote the first report on African-Americans and climate change, and co-founded the Climate Justice movement. Michel is Executive Director of the Environmental Justice Center at Yale.
Matt Reynolds
Sales/Growth Strategy
Matt is a seasoned executive with expertise in socially responsible business, leading initiatives in fair trade, organics, and ESG practices. Known for innovation and collaboration, he's shaped breakthrough financing models, developed SaaS business strategies, and grown brands in the sustainable consumer products sector. With a positive and inclusive leadership style, Matt co-founded & led one of the founding B Corporations in the fashion industry, delivering over $70 million in fair trade and organic product sales, demonstrating his commitment to responsible growth and impactful partnerships.