Cooler uses a massive product database, peer-reviewed methodologies, and exacting scientific standards to produce the most accurate and conservative calculations possible. Our assessment tools were developed in collaboration with leading global, US, and European environmental organizations to ensure that, together, we’re never short-changing our planet.

Cooler works with peer-reviewed carbon footprint calculators that cover all consumer goods and services and provides the companies that work with us with details key to driving down their products’ footprints. Cooler’s methodology is the most conservative available... it is far more likely to overstate the footprint than to understate it, which means you can be sure that you’ve more than neutralized your impact. Cooler’s method follows the most environmentally conservative variant of the Greenhouse Gas Protocol, accounting for Scopes 1, 2, and 3 for products and services up to point-of-sale.

The calculations start with as little as the name of your product or service and its price. From there, Cooler uses economic and engineering data to calculate the footprint based on up to 2,000 underlying categories, including where you are based, how you ship, and other key variables. Not only do we show you the footprint of what you sell, we give you actionable details on how to further drive it down.

Cooler certifiably eliminates greenhouse gases equivalent to the footprint of your purchases by buying pollution permits away from industrial polluters. Carbon emissions (and other pollutants that go along with them) are stopped at the source and the permit fees are further invested in conservation and clean energy projects that have generated thousands of jobs.

Cooler neutralizes the impact of shopping by buying permits away from polluters in tightly-regulated pollution markets. This method of eliminating your purchase’s footprint is NOT a carbon offset. Offsets are typically used by polluters to continue business as usual.

Cooler’s approach directly lowers industrial CO² pollution, stopping pollution at its source while simultaneously supporting economic, social, and environmental development.

The minute your purchase is complete, Cooler permanently retires permits and neutralizes the carbon footprint of your purchase. But your impact goes beyond that. Your neutralization dollars also flow to programs that have: restored natural habitats, reduced consumer energy spending by almost $10 billion, trained thousands of workers in clean energy industries, and reduced health impacts like premature birth and asthma in fenceline communities.

Cooler guarantees that total emissions are lowered by at least the footprint of the products or services you’ve purchased, while also building renewable energy into the grid.

By curbing CO² pollution and financing clean energy, we are also supporting frontline communities that bear the burden of climate change earliest and most acutely.

As we grow, we’ll expand our neutralization portfolio and continue to vet our neutralization options with carbon market experts and our allies in fight against global warming.